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M. Watson Mulkey

A Condensed Snapshot of my Adventures in Professionalism

Click here to download a pdf version. Questions about what’s here or what I had to leave out? Send an email to watsonmulkey@gmail.com, I’d love to talk!

Product Support Lead at The Iron Yard 4/2017 - current

  • Lead cross-functional student support team responsible for identifying and defining student challenges and implementing solutions.
  • Manage technical challenges for hundreds of students and staff, including password resetting, coding challenges, software bugs, and internal and external tooling questions.
  • Create internal and external support documents in anticipation of and response customer and staff challenges.
  • Communicate software changes weekly; follow-up with staff and on closed bugs and issues.
  • Identify and catalog software and curriculum bugs and relay information to relevant teams and stakeholders.
  • Coordinate with Product and Academics teams to make sure bugs are addressed and fixes are implemented.

Admissions Specialist / Student Success Lead at The Iron Yard 6/2015 - 4/2017

  • Processing all student applications and RFI's and maintaining them across multiple CRMs (Nutshell, Intercom and Salesforce).
  • Responding to hundreds of incoming general admissions and corporate phone calls.
  • Reported on trends and insights to the marketing team and helped develop communication strategy around those insights.
  • Lead a team responsible for reducing response time for leads, applications and RFIs in coordination with marketing efforts to increase lead volume.
  • Responsible for all triaging all non-campus specific incoming communication including phone and email requests for information.
  • Facilitate and administer "The Iron Yard Way" customer interaction training for new staff members.
  • Managed numerous ad-hoc projects including company wide SOP creation/implementation.
  • Developed and published dozens of blog posts and wrote content used in marketing and advertising copy across The Iron Yard’s digital properties.

Assistant Dean of Students / Director of Social Media at Hampden-Sydney College 6/2010 - 6/2015

  • Developed and implemented social media strategy for the Admissions Office of the college.
  • Responded and engaged via various platforms in the event of contentious campus events as a part of the Social Media Emergency Response Team.
  • Created and managed the Freshman Social Media Committee, an advisory, feedback oriented student think tank for admissions social media and recruiting policy.
  • In charge of all applications from the largest of 5 recruiting territories; with responsibilities including, application reading, evaluating candidate strength, and making initial determinations on acceptance and scholarship.
  • Oversaw a 91% increase in applications to my territory.
  • Constant maintenance of applications including all necessary follow-up with applicants, schools and parents; including application completion efforts and gauging overall interest.
  • Traveled across my territory speaking at various high schools and college fairs to generate interest, as well as hosting and attending events throughout the year to maximize yield.
  • Maintained consistent and personal interaction with applicants across a variety of formats; including mobile (text and voice), e-mail and social media.